Chapter: Branding, Strategy and Identity
Chapter: Branding, Strategy and Identity
Apply The Brand Theory With Our
A good brand is not just a logo; it’s a magnet. It amalgamates various elements to attract and attach people in its magnetic field. This process is known as Branding.
Under the umbrella of creative branding services in Ahmedabad, we build that magnetic persona of your brand. To do so, we do storytelling through various modes of communication and narrate it so creatively that people feel intrigued, impressed, and compelled to associate with your brand.
Sounds simple? Not really!
Storytelling requires a deep understanding of your business, market, consumers, wants, choices, behavior, and whatnot! As branding experts, we go down that road to explore all the dimensions and pull out engaging stories that are magical, quite literally.
Let’s create a magnetic effect for your brand!
BBM in a snapshot
Projects Completed
300+
Countries Served
10+
Our Workforce
55+
Core Strength
Creativity
BBM
advocates
Our Clients
To create a magnetic brand effect for your brand, these services play a major role. Note them down as important.
A brand audit is an exam we conduct to assess your brand’s status quo. We delve into the current brand position, communication, competitors & their communication strategy, user persona, and more. This back-breaking work gives us all the data required to build your brand identity strategy.
How do you visualize your brand? What is its personality, tone & voice of communication? We peel the layers of your brand archetype to move a step closer towards designing a brand identity. You, too, play a significant role in this phase as we do brain gyming together.
Give your brand a unique identity like ours with our creative branding services in Ahmedabad. We define color, font, iconography, and patterns in a compact brand guideline document that will ensure brand consistency across all platforms for years to come.
Although many logotypes exist, we don’t go by a rule book for logos and naming. It is always the one that clicks in your gut. Our creative heads refer to the brand guidelines to conceptualize a brand name and logo that resonates with what your brand stands for.
The world is your stage for branding, but who is your audience? Consumer segmentation is required for effective brand communication. Without brand positioning, any branding efforts are like shooting arrows in the dark. Like Tic Tac Toe, you must put yourself in the correct box to make a sequence against the odds.
Objective:
A brand name & logo for a classy eyewear brand that resonates globally
Result:
Objective:
Build a go-to brand image for the Dubai-based laundry service brand!
Result:
Objective:
The launch of Maruti Suzuki's sedan model Ciaz.
Result:
Objective:
Multi-sport academy wanted to attract sports enthusiasts locally!
Result:
Objective:
Organic branding for an organic beauty and wellness brand.
Result:
Rings a bell? Time to connect!
In the chaotic world of marketing and advertising, when people recognize your brand, they will likely convert into your consumers. Branding helps build a sense of familiarity with visual and verbal cues such as logo, font, jingles, etc.
Customer retention is as necessary as customer acquisition. Your marketing investment will bring new business opportunities and keep your acquired consumer base loyal to your brand. The key is to keep the communication engaging and consistent.
Brands are fighting cats and dogs for sales. Strategic branding can save you from this hustle and smoothly put you where your consumers are. However, it can’t be achieved overnight. At BBM, keep a digital eye on your competitors so you always stay ahead of them!
When consumers are loyal to your brand, it’s easier to introduce new products and anticipate its acceptance. Good branding instills brand faith and excitement in the buyers who want to buy every new thing you sell.
While we manage your brand's marketing, branding, and other external aspects, you need talent for day-to-day operations. But, hiring is every company’s bottleneck. It's no surprise that a good brand image also attracts new talent.
The Factors of a Strong Brand
External
Internal
Excercise 1.1
Recognize this logo and tell us its brand name!
Our ability to think out of the box, not once but again and again, is what makes us the best brandologists. There!
However, branding is not just about creative design. It is also strategic and technical. Therefore, we offer 360-degree solutions covering almost every aspect of branding, digital marketing, advertising, and development, so you need not look elsewhere.
Apart from the nitty-gritty, we are people of moral conduct. We endure transparency, honesty, punctuality, and all other good things. Here are more unique reasons to choose us.
Our Creative Branding Process
Analysis
Chai pe charcha
Strategy
Brain Gym
Implementation
Click Click; tap tap;
Deliver
Rework & Revision apply*
Rejoice & repeat
Cheers with coke only (Dry state you see)
The people at BBM are quite imaginative. Our website developed by their team is so creative and we have received a very good response for it!
The quality of leads we get at Brand Board Media is unlike any other agency we worked with before. They are very sound technically.
Really creative team. Every concept or idea they come up with is so fresh and hits just right! Indeed a very creative agency in Ahmedabad.
CONNECT
At BBM experience the ‘Khushbu Gujarat Ki’!
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A brand represents a business/company/enterprise/conglomerate and its products/services.
A renowned brand is an outcome of branding endeavors that includes everything from the ideating the brand name to promoting it on different mass media. As a creative branding agency in Ahmedabad, we are with you at every step of your branding journey. Here are some steps involved in branding.
We create or follow your brand guideline word by word to ensure consistency all across.
We provide comprehensive branding solutions that extend up to digital marketing, advertising and development i.e., mobile and website development.
What are the odds of you reaching your destination in a foreign land without Google Maps? Likewise, a brand strategy is the map that takes you there where your goal is. It comes first in our branding services in Ahmedabad.
A business document that outlines the brand's distinctiveness, commodities, and values is known as a brand book, manual or brand guidelines. It mostly focuses on the design aspect, but in many instances it includes business image and communication standards as well. It helps extend the consistency of brand image over years.
It is the positioning of your brand image on the plane of the X and Y axis in the consumer's mind. As a result, your brand stands out amongst competitors (Win! Win!).
Brand identity is too precious to lose but brand status is subject to changes. In such a case, brand repositioning strategy helps maintain brand identity but make changes in the marketing plan that includes products, pricing, placement and promotional strategy.
In a way, a logo can be any form of pictorial representation of a brand’s niche or offering. But they are broadly categorized as:
Branding has a direct impact on your audience’s perception of your brand. It can bolster your brand value or diminish it if done improperly or overlooked. Here is why you need branding.
Yes! In fact, we can use your current customer data to take our new brand communication without having to look for them again.
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